1) Product class: camcorders/ video/ person/ recording device
Maturity already been developed, improvement
International = growth stage , china, japan, Australia, south Africa, (search up where they sell gopros)
Warranties : search up, 30 days money back, damage/replace repairs for first month, faulty accessory replacement
Branding strategy…. Social media, youtube content of videos will be more personal= appeal to families
Make the 4 already waterproof,
innovators will get a free selfie stick promotion,
release in may 2016 right before summer
packaging product: similar, make it smaller to cut costs, black ,
yes exists with product line, updated, newer versions
yes fits with corporate strategy, free shipping
2) Place
Levels of customer service: our customer service plans to be courteous. 5% WHY??? Fast, knowledgeable, not a long wait time, Just in time = services , if someone calls or emails we will get back within 24 hours. Train professionals who sell wholesales, buy directly from them, chat box (ask questions), best buy, wholesales like Walmart and target, sports chalet, sports authority,
Customer service problems: Email, website, contact sales and support
Reverse logistics? Offer repair services, then recycle, fix and resell
Promotion: social media, extreme sport events, mountain dew, regular sporting events like football games, mount gopro to football head
Commercial focuses on a family road trip/ vacation
3) Price: elastic, people will buy more if its cheaper.
Cost for materials and time it take to make it, cost of packaging, advertisements, promotions.
Prices for other go pros will be knocked down, 399.99 and 299.99, lower price because competiton is increasing
Flexible, profit margins are so large, look up how much it takes to make the camera, customer based do all advertising, they don’t spend a lot on it.
Increase market share, profit 6.25% in the first year, can’t expect too much
4) Promotion
A. Identify your promotion objectives (persuade or inform) and explain why. = basically talk about how the GoPro Hero 4 exceeds all expectations with its new never before seen features and how it beats competitors.
B. What types of advertising will you use and why? = Media advertisements like television and online ads showing video clips/pictures from the gopro4
C. Will you use any other types of promotion? If so, why? If not, why not? = Are we????
D. Will you use any type of publicity? If so, why? The news? Radio?
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