Most of promoting and advertising of GoPro are generated by the users of products. Moreover, GoPro advocates and sponsors several sport events. In these events, GoPro has opportunities to show great actions of their cameras. The GoPro mountain games are the country's largest celebration of adventure sports, art and music that GoPro is a big sponsor.
http://www.mountaingames.com/summer
Go pro camera looks awesome! What is the price range for this product?
ReplyDeleteThanks Vika. GoPro cameras are light and waterproof, cost between $199 to $399. However, GoPro Hero4 camera will be released with the best price around $340 to $350 for the basic kit.
DeleteGoPro is an awesome device. From what I have seen and read, the GoPro is one of the best camera/video taking device on the market, and the price is not that bad when you compare it to other expensive cameras.
ReplyDeletePersonally I think it would be possible to expand your market through product development. If you were to add maybe a small display screen for people to see what they are shooting, I think your market could expand quite a lot.
It seems like GoPro market is men (say 18-40). Now that you mentioned "Most of promoting and advertising of GoPro are generated by the users of products" I just realized that was also how I knew about the product at the first place. I have after that seen YouTube ads but I also skipped. Earned media is what GoPro sure possesses.
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